Direct Mail Farming

Farms

Each farm is a map, an analysis and a spend timeline built from its own parcel list.

Running this for a different area

No code changes. Three steps:

1. Drop the parcel list at data/farms/<slug>/parcels.csv — any column names.
2. Add a block under farms in config/direct-mail-farms.json: label, area, source, criteria, a columns map from our field names onto the vendor's headers, economics, and the campaign rows.
3. Run python3 tools/farm_map_build.py --farm <slug>.

The map, the statistics, the turnover model, the cost model, the tables and the timeline are all derived from that config. A field the vendor does not supply renders MISSING; it is never invented.